If you’re getting flustered by those pesky Google updates, don’t worry! You are not alone. And fear not, there is hope for a Google Core Update recovery. Today we’re going to share a success story of one such recovery. Promise! No fluff. We’re even going to tell you what they did to recover. And to […]
Category Archives: Blog
Google January 2020 Core Update & What We Learned from it
Google carried out its most recent Core Update around January 17th. Now, slightly more than a month after the January 2020 Core Update, with most dust settled, we’re looking at the learnings from the reshuffle. A Google Core Update is a major change to Google’s search algorithm. In other words, it’s a reassessment on how […]
10 Offbeat Lead Generation Ideas
The problem with modern marketing techniques is that as soon as a new technique proves to be effective, it quickly gets overused and run in to the ground.
David vs Goliath 2 – Expert Roundup on SEO Strategy
This is the long-long-overdue follow-up to the piece I wrote what seems aeons ago. It was 18 months ago, to be more precise. The original post was a sort of an SEO pep-talk presenting a couple of case studies showing how one-man bands or small businesses take on big corporate sharks and outrank them with […]
How to Position a Difficult Product in B2B Marketing [Case Study]
Funnily enough, most power-solutions that are designed to make life easier are rather complicated. How do you sell a complicated solution without sounding like you’re just stringing jargon words in sentences?
How to Tackle Gatekeepers and Make $1.3 Billion in Sales
When it comes to B2B marketing case studies, it rarely gets bigger than XEROX’s Chief Optimist stunt that generated 20,000 leads for them and made $1.3 billion in sales. The reason why you don’t hear about it much now is that $1.3 B is peanuts in comparison with their mammoth yearly $50+ billion revenues and […]
How to Scrape Archive.org Like a Pro
This is an article on advanced technical SEO and since you’re here, I assume you know why one would want to scrape Archive.org so I won’t go into details on that. Let’s just get down to the business and look at some interesting SEO tools.