Prove that digital marketing delivers ROI and see how inbound marketing can improve your revenue

Annual recurring revenue per customer or order value
How many new customers do you want this year?
Your customer acquisition cost
Visitor to MQL rate (your campaign conversion rate)
* %
Visitor acquision cost:
MQL to SQL rate
* %
1 MQL costs:
SQL to deal rate
* %
1 SQL costs:
Your marketing channels
Adwords CPC in your industry (average £2 to £8)
Adwords CPC campaign management cost per month
Your predicted monthly investment in inbound marketing
Hit 'calculate' to find your average visitor acquisition cost
Hit 'calculate' for the visitor target
Hit 'calculate' for your ROI
Hit 'calculate' for your funnel conversion rate

Just 3 Simple Steps

Use this marketing ROI calculator to show how return on investment is impacted by various digital marketing factors.

Here is the explanation of terminology used in this marketing ROI calculator

All fields marked with * are required, including the email field. This is necessary to combat automated queries. Your data is safe with us.


Explanation of the ROI Results Section (Green)

If you’ve filled in all the yellow fields of this marketing ROI calculator and hit the Calculate button, you will notice that the green section is filled with data. This is how to interpret the calculator answers. If you’re in doubt during any part of the process, please don’t hesitate to call us on +44 1202 560005 and we will talk you through the confusing bits.


Did the calculator come back with shocking results?

Digital marketing can take your business from a one-man band to a national powerhouse regardless whether you’re in a B2C or B2B sector. Most buying decisions are now made online. The key to setting up a successful strategy is to model your digital marketing ROI to make sure you will stay profitable for the amount of money you spend on marketing.

If your current marketing ROI calculator results came back disappointing, there is a lot that can be done. For example, if you sell a product at £200, you predict 1000 online sales next year and your website converts at 5%. It turns out your ROI is just 2.5:1 which sounds like you’re not going to make that much of a profit.

What would happen if you redesign your landing pages and achieve a 7.5% conversion rate? Suddenly your ROI jumps to 3.75:1 and your sale acquisition cost drops from £80 to £53. And this is without making any changes to budgets.

At White Cat SEO, our mantra is – make sure your landing pages convert as good as they can. Who wouldn’t want to make more sales from the same amount of traffic?

Want to discuss how we can help improve your ROI? Fill in the form to request a callback:

Let’s Talk Marketing

The initial no-obligation brainstorming session is on us. Please enter your number to begin:

  • This field is for validation purposes and should be left unchanged.