Digital marketing can take your business from a one-man band to a national powerhouse regardless whether you’re in a B2C or B2B sector. Most buying decisions are now made online. The key to setting up a successful strategy is to model your digital marketing ROI to make sure you will stay profitable for the amount of money you spend on marketing.

If your current marketing ROI calculator results came back disappointing, there is a lot that can be done. For example, if you sell a product at £200, you predict 1000 online sales next year and your website converts at 5%. It turns out your ROI is just 2.5:1 which sounds like you’re not going to make that much of a profit.

What would happen if you redesign your landing pages and achieve a 7.5% conversion rate? Suddenly your ROI jumps to 3.75:1 and your sale acquisition cost drops from £80 to £53. And this is without making any changes to budgets.

At White Cat SEO, our mantra is – make sure your landing pages convert as good as they can. Who wouldn’t want to make more sales from the same amount of traffic?