Google carried out its most recent Core Update around January 17th. Now, slightly more than a month after the January 2020 Core Update, with most dust settled, we’re looking at the learnings from the reshuffle. A Google Core Update is a major change to Google’s search algorithm. In other words, it’s a reassessment on how […]
The problem with modern marketing techniques is that as soon as a new technique proves to be effective, it quickly gets overused and run in to the ground.
This is the long-long-overdue follow-up to the piece I wrote what seems aeons ago. It was 18 months ago, to be more precise. The original post was a sort of an SEO pep-talk presenting a couple of case studies showing how one-man bands or small businesses take on big corporate sharks and outrank them with […]
Funnily enough, most power-solutions that are designed to make life easier are rather complicated. How do you sell a complicated solution without sounding like you’re just stringing jargon words in sentences?
When it comes to B2B marketing case studies, it rarely gets bigger than XEROX’s Chief Optimist stunt that generated 20,000 leads for them and made $1.3 billion in sales. The reason why you don’t hear about it much now is that $1.3 B is peanuts in comparison with their mammoth yearly $50+ billion revenues and […]
This is an article on advanced technical SEO and since you’re here, I assume you know why one would want to scrape Archive.org so I won’t go into details on that. Let’s just get down to the business and look at some interesting SEO tools.