In the world of SEO, innovative strategies are constantly being tested to outmaneuver the competition and achieve rapid ranking improvements. Occasionally, instead of “innovative”, you get some of your old black hat friends rearing their heads making you wonder – does this really work? Does tiered link building still work? Recently, I conducted an in-depth […]
13
Mar
Mar
They say “the children of the shoemaker go barefoot”. This old saying is very true for a lot of digital marketing agencies and the way they maintain their own web presence. If you don’t have a dedicated guy (or guys) looking after your website to improve WordPress speed, you’re probably spending all your time and […]
05
Mar
Mar
In the ever-evolving world of digital marketing, understanding your competitive landscape is paramount. Recently, a study took a magnifying glass to the top 50 tech ecommerce sellers in the UK, utilising a proprietary weighted scoring system. The goal? To unravel the intricacies of their digital marketing strategies and shed light on who emerged as the […]
02
Feb
Feb
Client: name obfuscated – some of the aspects of article directories fall within the “greyhat SEO” realm. Part of our work is sensitive, that’s why we always have NDAs in place, and your data is safe with us unless you specifically agree to share your story for a case study. Problem: A large multi-topic article […]
12
Jan
Jan
Client: name obfuscated – not everyone wants to admit they were hit by an SEO “penalty”. In fact, a lot of our work is sensitive, that’s why we always have NDAs in place. Problem: A large national independent eCommerce brand approached us after suffering a series of mishaps due to several consecutive Google Core Updates. […]
01
Dec
Dec
If you’re getting flustered by those pesky Google updates, don’t worry! You are not alone. And fear not, there is hope for a Google Core Update recovery. Today we’re going to share a success story of one such recovery. Promise! No fluff. We’re even going to tell you what they did to recover. And to […]
02
Mar
Mar
Google carried out its most recent Core Update around January 17th. Now, slightly more than a month after the January 2020 Core Update, with most dust settled, we’re looking at the learnings from the reshuffle. A Google Core Update is a major change to Google’s search algorithm. In other words, it’s a reassessment on how […]
11
Oct
Oct
The problem with modern marketing techniques is that as soon as a new technique proves to be effective, it quickly gets overused and run in to the ground.
24
Oct
Oct
This is the long-long-overdue follow-up to the piece I wrote what seems aeons ago. It was 18 months ago, to be more precise. The original post was a sort of an SEO pep-talk presenting a couple of case studies showing how one-man bands or small businesses take on big corporate sharks and outrank them with […]
18
Oct
Oct
Funnily enough, most power-solutions that are designed to make life easier are rather complicated. How do you sell a complicated solution without sounding like you’re just stringing jargon words in sentences?
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